Search Engine Optimisation

Search Engine Optimisation (SEO) is the process of improving the visibility of a website in the organic (unpaid) search results of search engines such as Google.

Keyword Analysis

The first step is to analyse the most searched phrases and keywords that relate to your business. Using various analytical tools we can ensure you are targeting the right search terms for your website. At this stage we will also look at the SEO strategy of your competitors. Competitor analysis is an effective method of deconstructing their online marketing strategy to discover exactly what is working for them.

Site Optimisation

The structure and content of your website are both important factors in search engine optimisation. A badly coded site can have a huge impact on its search ranking, which is why we ensure all of our websites are W3C compliant and use search engine friendly URLs. Internal navigation must also be clear and concise and a site map should also be made avaiable. Fresh, unique content (titles, tags, text, in-site links and out-bound links) will also improve your ranking and at the same time ensure that visitors continually return to your site.

Link Building

Quality links are the most effective method of obtaining and maintaining a high page ranking. We will build quality backlinks via social bookmarking, directory submission, forum posts, blog posts and links placed on sites relevant to your business. All submissions are carried out manually to ensure they are of the highest quality.

Reporting

Online reports are an ideal way to track the progress of your campaign. Regular site ranking reports allow you to track and monitor your rankings at the major search engines. Link building and analytical reports will also be provided to further measure results.

Social Media Marketing

The growth of social media has impacted the way companies and organisations communicate with their customers. Social Media Marketing can benefit your business by providing an additional channel for customer support and a method of managing your online reputation. We can help you by creating an effective social media presence to promote your business and drive traffic to your website.

Pay Per Click Advertising

Pay Per Click (PPC) is a type of online advertising that allows you to buy space at the top of search results pages for search terms that are relevant to your business. Businesses buy advertising on specific search phrases and keywords, and are charged each time a customer clicks through to their website. Using programs such as Google AdWords can help drive extra traffic to your website which can boost both sales and your organic search ranking.

If you have any further questions, please feel free to contact a member of our sales team using our online enquiry form or by calling 0845 544 0399.